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Education
What Game Will You Create?
Best Buy / Electronic Arts (EA)
A video game design challenge for Best Buy and EA reached 4 million households and 80 million media impressions, with the winner's game concept developed by EA.
The Challenge
What we were up against
Best Buy and Electronic Arts (EA) wanted to create a video game challenge encouraging kids to stay active while playing video games.
Our Approach
How we made it happen
A customized, branded website with activities for teachers, parents and kids. Teacher guides, classroom activities and backpack stuffers distributed to engineering, art and computer science teachers teaching core concepts of video game design. A national contest for kids ages 6 to 19.
The Results
Impact by the numbers
11,000 Middle and High schools reached
4,000,000 households reached
80,000,000 media impressions
Winner met with EA game developers who developed concept into a game
Campaign Highlights
1
11,000 schools reached
2
4M households reached
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80M media impressions
4
Winner's game developed by EA