News & Insights

Good News

Insights, project spotlights, and strategy from the frontlines of purpose-driven marketing. What the best brands and nonprofits are doing — and what comes next.

Industry Insights

The Rise of Purpose-Driven Partnerships

How brands and nonprofits are finding each other through AI-powered matching, and why the old model of cold outreach is dying. Explore how platforms like GoodMatch are transforming the $21B cause marketing industry.

5 min read
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Project Spotlight

Desert Smash 2026: P!NK, Serena Williams, and $1.5M in One Night

Behind the scenes of the world's most famous celebrity charity tennis event. How Ryan Macaulay and Hello Good turned a desert tennis match into a $3.6M fundraising machine.

6 min read
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Strategy

Why Every Fortune 500 Needs a Cause Marketing Strategy in 2026

87% of consumers say they'd purchase from a company that supports causes they care about. But most CSR programs are still running on spreadsheets. Here's how the best brands are building purpose into their DNA.

7 min read
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Behind the Scenes

Meet the Club: How 90+ Changemakers Are Redefining the Agency Model

We don't hire staff. We don't have an office. We assembled 90+ world-class specialists who believe there's a meaning to life bigger than themselves. Here's how the club model works.

6 min read
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Technology

AI in Cause Marketing: From Data to Meaningful Connections

How artificial intelligence is helping nonprofits find their ideal corporate partners. The technology behind GoodMatch and what it means for the future of social impact.

6 min read
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Project Spotlight

Beacon x Red Cross: Building Life-Saving Tech for Disaster Response

When DHS, the American Red Cross, and Salesforce needed a disaster response platform, they turned to Hello Good club member Arben Kane. The story of Beacon NGO.

7 min read
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