A Win in the Fight Against Domestic Violence
Yentude Price Foundation + Desert Smash
Hello Good provides brand consulting and design for Desert Smash, a celebrity charity tennis event hosted by Serena Williams benefiting the fight against domestic violence.

The Challenge
What we were up against
Desert Smash, a celebrity charity tennis event, needed brand consulting and design to elevate its annual event benefiting different charities each year.
Our Approach
How we made it happen
Hello Good club member Ryan Macaulay has been producing Desert Smash annually for 17 years. Carson Ingle joined the team in 2018, providing brand consulting and design. Serena Williams has played host in recent years, benefiting the Yentude Price Foundation.
The Results
Impact by the numbers
The Team
Club Members on This Project
Ryan Macaulay
Carson Ingle
Campaign Highlights
17 years running
Serena Williams host
Annual charity tennis event
Brand consulting since 2018