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Domestic Violence

A Win in the Fight Against Domestic Violence

Yentude Price Foundation + Desert Smash

Hello Good provides brand consulting and design for Desert Smash, a celebrity charity tennis event hosted by Serena Williams benefiting the fight against domestic violence.

A Win in the Fight Against Domestic Violence

The Challenge

What we were up against

Desert Smash, a celebrity charity tennis event, needed brand consulting and design to elevate its annual event benefiting different charities each year.

Our Approach

How we made it happen

Hello Good club member Ryan Macaulay has been producing Desert Smash annually for 17 years. Carson Ingle joined the team in 2018, providing brand consulting and design. Serena Williams has played host in recent years, benefiting the Yentude Price Foundation.

The Results

Impact by the numbers

17 consecutive years of production

Serena Williams as host

Annual charity benefit for different causes

Brand consulting and design delivered

The Team

Club Members on This Project

RM

Ryan Macaulay

CI

Carson Ingle

Campaign Highlights

1

17 years running

2

Serena Williams host

3

Annual charity tennis event

4

Brand consulting since 2018