Read to Feed — Heifer International
Heifer International
Inspired action through a custom application, influencer partnerships, and digital storytelling to increase program participation for literacy and hunger relief.
The Challenge
What we were up against
Raise awareness and engagement for Read to Feed's literacy and hunger relief initiatives.
Our Approach
How we made it happen
Leveraged a custom application, influencer partnerships, social campaigns, and digital storytelling to inspire action and increase program participation.
The Results
Impact by the numbers
Organic impressions across 120 days
Increase in school program membership YOY
Daily active users on app
Influencers participated
The Team
Club Members on This Project
Carson Ingle
Digital — Influencer Campaign
Campaign Highlights
1M+ organic impressions generated over 120 days
30% increase in school program membership year-over-year
Grew Instagram following from 200 to 10K+
12,600+ daily active users on the custom app with frictionless donation system