Get Out There and Move It
Sports Authority
Sports Authority's youth fitness program generated 500 million media impressions, distributing 45,000 teacher kits and engaging grades 3-6 in health and fitness invention.
The Challenge
What we were up against
Sports Authority wanted to engage youth in grades 3-6 with health and fitness, challenging them to invent new games, fitness tracking devices and training products.
Our Approach
How we made it happen
Created and distributed 10,000 activity packs with posters, teacher guides, and backpack stuffers. Built a customized, dedicated website with contest activities and online entry portal. Additional outreach through social media, Mommy Bloggers, sports bloggers, and national/local PR.
The Results
Impact by the numbers
Campaign Highlights
500M media impressions
45,000 teacher kits
300,000 backpack stuffers
4,000+ contest entries