Kids Are the Future
Staples
Staples Invention Quest engaged students ages 8-14 in inventing office products, generating 126 million media impressions and distributing 325,000 teacher kits.
The Challenge
What we were up against
Staples sought to engage students ages 8-14 in the invention of office and school products through a national competition.
Our Approach
How we made it happen
In-school Staples-branded posters and student activity guides, circular advertising, educational curriculum, email blasts (21MM impressions), Staples loyalty program integration, in-store kiosks, a satellite media tour, a high-profile celebrity event at Grand Central Station, American Idol-style online voting for five finalists, and a final event at NASDAQ.
The Results
Impact by the numbers
Campaign Highlights
325,000 teacher kits at 1,800 stores
126MM media impressions
4,000+ inventions submitted
Winner product sold at Staples