The Mission Continues x Navy Federal
The Mission Continues + Navy Federal Credit Union
Amplified stories of veteran empowerment and service through social responsibility advertising, partnering with Navy Federal Credit Union and Givsly.
The Challenge
What we were up against
Expand reach and engagement for The Mission Continues, a veteran support organization.
Our Approach
How we made it happen
Implemented social responsibility-focused advertising, amplifying stories of veteran empowerment and service projects. Partnered with Navy Federal Credit Union and Givsly to create an engaging video-based donation campaign.
The Results
Impact by the numbers
Lift in video completion rate
Lift in brand recall
Increase in store visitation
Boost in volunteer engagement
The Team
Club Members on This Project
Carson Ingle
Video Production — Campaign Creative
Ryan Macaulay
Brand Strategy — Navy Federal Partnership
Campaign Highlights
Activated brand partnership responsibly with Navy Federal and Givsly
18X lift in video completion rate drove deep audience engagement
4X lift in brand recall strengthened organizational visibility
Strengthened community partnerships and boosted volunteer engagement by 22%