Beacon x Red Cross: Building Life-Saving Tech for Disaster Response

When Beacon needed an agency of record to help them navigate partnerships with major organizations, they turned to Hello Good. What followed was a multi-year collaboration that connected life-saving emergency response technology with the American Red Cross, Deloitte, Salesforce, and others.

Hello Good club members Chip Cottrell, Arben Kane, and Carson Ingle have been working with Beacon since 2018, providing UI/UX consulting, pitch deck design, purpose strategy, and partner introductions. The scope of work has been broad, but the mission has been singular: get Beacon's technology into the hands of the organizations that can save the most lives.

The partnership with the American Red Cross was a breakthrough moment. Beacon's technology enables faster, more coordinated disaster response — exactly what the Red Cross needs in an era of increasing natural disasters. Hello Good facilitated the introduction and helped Beacon craft a pitch that spoke directly to the Red Cross's operational needs.

Since then, Beacon has expanded its partnership network to include DHS, Cal OES, AT&T, Google, Waze, and Target. Each of these relationships was cultivated through Hello Good's network, with our team providing the strategic context and warm introductions that made them possible.

The Beacon story is a perfect illustration of Hello Good's value proposition: we don't just make introductions — we provide the strategic framework, creative assets, and ongoing support that turn introductions into lasting partnerships.