It Only Takes One — Swab for Life
AAMDS / Give Life Foundation + CVS / Aetna
Hello Good connected AAMDS and Give Life Foundation with CVS and Aetna, creating the Swab for Life brand to save 100,000 lives through bone marrow donations.
The Challenge
What we were up against
AAMDS and Give Life Foundation wanted to approach CVS and Aetna with their plan to save 100,000 lives by 2025 through an increase in bone marrow donations.
Our Approach
How we made it happen
Hello Good members Harsha Murthy and Carson Ingle provided purpose, brand and creative consulting. A relationship was struck with CVS's leadership including a presentation to CEO Larry Merlow. Assets including the Swab for Life app concept and marketing materials were designed to deepen the vision.
The Results
Impact by the numbers
The Team
Club Members on This Project
Harsha Murthy
Carson Ingle
Campaign Highlights
Pitched to CVS CEO
Swab for Life brand created
App concept designed
Fortune 500 partnership