Planning Your Education Can Be Daunting
Sallie Mae
A 5+ year marketing campaign rebranded Sallie Mae as a trusted college planning resource, distributing over 500,000 emails and awarding $65,000 in scholarships.
The Challenge
What we were up against
Sallie Mae needed a robust marketing campaign to rebrand them as a caring leader, parent and school counselor partner, and resource in financial education and college planning.
Our Approach
How we made it happen
Resources were designed to educate students and parents about financial planning for college, including a national competition, targeted email campaigns to school counselors, PTA leaders, and homeschool families, flyers, banner ads, and the Payingforcollegeresource.com website. The program ran successfully for over 5 years.
The Results
Impact by the numbers
Campaign Highlights
500,000+ emails distributed
65,000 consumer votes
$65,000 in scholarships
5+ year program