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Health
A Little Activity Everyday Makes All the Difference
Alliance for a Healthier Generation
Hello Good built a branded #Commit2Ten campaign for the Alliance for a Healthier Generation's 10th anniversary, encouraging 10 minutes of daily activity with real-time pledge tracking.
The Challenge
What we were up against
The Alliance for a Healthier Generation celebrated their 10 year anniversary and needed a campaign to encourage people to get 10 minutes of additional activity each day.
Our Approach
How we made it happen
A branded website with tracking by state, real-time tracking of minutes pledged, downloadable PDFs with suggested activities, and a page of videos with kids telling how they committed to ten minutes of exercise. #commit2ten
The Results
Impact by the numbers
12,000 visitors to website in September
Over 750,000 minutes of activity pledged
17,000 pageviews
650 downloads
Campaign Highlights
1
12,000 website visitors
2
750,000+ minutes pledged
3
17,000 pageviews
4
650 downloads