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Digital Safety
It's Time to #ShareAwesome
National PTA + LifeLock
A digital citizenship program for National PTA and LifeLock generated 50 million media impressions by encouraging families to #ShareAwesome moments online.
The Challenge
What we were up against
The National PTA and LifeLock needed a program and competition encouraging high school kids and their families to share awesome digital moments and promote responsible digital citizenship.
Our Approach
How we made it happen
An educational website with separate sections for home and school use, contest sections, a campaign kit, a social media lounge for #ShareAwesome photo submissions, student and parent quizzes, a pledge, a program flyer, and an easy online contest entry portal.
The Results
Impact by the numbers
21,000 website visitors
35,000 pageviews
952 contest entries
24,000,000 social media impressions
50,000,000 media impressions
Campaign Highlights
1
21,000 website visitors
2
35,000 pageviews
3
24M social media impressions
4
50M media impressions